The storyof Apple Bee
The passion for garden furniture was instilled in Sako and Tineke from an early age. This could not be otherwise with a father who has worked in the furniture industry all his life. After studying interior architecture, Sako soon realised that you only really come into your own as a designer when you make your own designs. With this in mind, the brother and sister joined forces in 1993 and founded Double You Meubelcollectie B.V. together. With each man’s own qualities, this formed a fertile basis for a new family business with innovative products. Whereas Sako is responsible for designing new collections, Tineke is mainly concerned with purchasing, managing the staff and always looking for innovative ideas to make the business more efficient.
Originally, Apple Bee started as a wickerwork specialist for indoor furniture, but in 1998, the official switch was made to an outdoor furniture brand. A garden furniture brand with a unique design of Dutch origin was born. Sako Wijma, Apple Bee designer, knows how to translate everyone’s wishes into surprising designs. He invents and develops all the furniture himself, guaranteeing Apple Bee to be unique in its class. Since 1998, original designs have made Apple Bee a leading brand in the garden furniture industry.
Discoverour philosophy
Attention to detail is a top priority at Apple Bee. For Apple Bee, a quality product does not only mean using the best materials. It also means paying attention to the conditions in which the furniture is made and sold. Daily contact with its suppliers in Asia, responding to its customers’ needs and ensuring proper complaint management are some examples. By investing in its relationships and collaborations, Apple Bee achieves a constant and high level of quality. The fact that many of these relationships go back more than 20 years is proof of the success of these investments. For Apple Bee, it is only natural to work with the best materials, such as teak wood, high quality aluminium, solid rope and handwoven wickerwork. The production of the wicker and aluminium is done ‘in house’. This means that Apple Bee does not depend on external suppliers. This enables Apple Bee to guarantee quality and develop its own designs. All seat and back cushions offer excellent comfort. In addition, Apple Bee offers the unique Bee Wett technology, which ensures that the foam of your cushions does not absorb moisture.
Our vision
The vision of Apple Bee is to enable consumers to enjoy their garden furniture for as long as possible. Through proper cooperation, use of quality materials and innovative design, Apple Bee is able to offer sustainable garden furniture. This allows you to enjoy your Apple Bee outdoor furniture for many years to come. In this way, Apple Bee combines pleasure and leisure into ‘Pleisure Design’.